Driving Growth for a U.S. Music App with Full-Stack Mixpanel Analytics

The Problem: Swipes, Streams… but No Direction

Snobs is a swipe-based app that helps people in the U.S. discover music from over 150+ subgenres. Users explore short music clips and swipe right to add artists to their favorites.

The app was growing, but the team didn’t have a clear picture of what was working.

Here’s what was missing:

• No tracking of how often users engaged with swipes
• No clear signal for user activation
• Couldn’t tell who the power users were
• Drop-offs in the onboarding journey were a mystery
• Trial-to-paid conversions weren’t well understood
• Teams relied too much on analysts for reports

Snobs needed a smarter system to track product usage, understand behavior, and drive real growth.

The Solution: Full-Stack Mixpanel Analytics Setup

Product Siddha rolled out a complete analytics solution using Mixpanel, designed specifically for a swipe-based music discovery experience.

Here’s what we did to unlock product growth:

1. Mapped the Entire User Journey in Mixpanel
   We set up tracking across all the key touchpoints inside the app:
   • First swipe
   • Right vs left swipe count
   • Artist follows
   • Time spent per session
   • Playlist creations
   • In-app trial activations
   • Paid plan signups
   • These events gave the Snobs team full visibility into how users explored music inside the app.

   These events gave the Snobs team full visibility into how users explored music inside the app.

2. Built Custom Dashboards by Stage
   To make the data usable, we created dashboards for each part of the user lifecycle:
   • Activation Dashboard
     • How many users swiped at least X times in the first 30 days
     • Helped define a clear activation benchmark
     • Showed which users were exploring music vs those who churned early
   • Conversion Dashboard
     • Compared free trial users to paying subscribers
     • Helped spot what actions led to paid upgrades
     • Led to better CTAs and trial experience tweaks
   • Engagement Dashboard
     • Tracked average swipes per session
     • Measured time spent and session frequency
     • Helped identify power users and top features
   • Retention Curves
     • Showed how long users stayed active
     • Identified patterns among users who returned after a gap
     • Allowed for better re-engagement strategy planning
   • Onboarding Funnel
     • Tracked every step from app open → first swipe
     • Found drop-off points and improved onboarding screens
3. Empowered All Teams with Self-Serve Analytics
   We trained the product, growth, and marketing teams to:
   • Explore dashboards without coding
   • Run weekly product experiments
   • Compare cohorts over time
   • Now, they no longer rely on analysts. They could act fast and test ideas weekly.

   Now, they no longer rely on analysts. They could act fast and test ideas weekly.

The Outcome: Swipe-Based Growth, Backed by Data

With Product Siddha’s full-stack analytics setup, Snobs moved from guessing to growing, using real user behavior.

Key Wins:

• Activation insights: Swipe thresholds tied to long-term retention
• Conversion optimization: Improved trial-to-paid journey
• Experimentation speed: New features are tested every week
• Power user focus: Features shaped around the top 10% of users
• No analyst needed: PMs and marketers owned the data

Measurable Results:

• Clear engagement metrics tied to feature usage
• 100% visibility into onboarding and drop-off stages
• Faster release cycles with real-time data
• Smarter personalization based on user patterns

Conclusion: From Music Discovery to Data-Driven Growth

Snobs is more than a music app; it’s a swipe-powered experience built on curiosity and sound.

With help from Product Siddha, they now have a powerful analytics engine behind that experience. From user onboarding to retention, everything is tracked, tested, and improved.

Whether you’re building a music app, social platform, or mobile product, real growth starts with real data.

📞 Let Product Siddha help you turn user behavior into business results.