Product Analytics & Full-Funnel Attribution for a SaaS Coaching Platform
| Client | SaaS Platform for Coaching Businesses |
| Service Provider | Product Siddha |
| Industry | SaaS / Coaching Services |
| Service | Product Analytics & Full-Funnel Attribution |
The Problem: Hard-to-Track User Behavior and Marketing Performance
The client is a SaaS company that provides tools for coaching businesses. They had trouble knowing how their users moved through the platform. In simple terms, they needed to understand how visitors became active users, stayed engaged, and eventually paid for the service. The challenges were clear:- Unclear user journey: It was hard to track all the actions that users took on different parts of the platform.
- No full-funnel attribution: The company could not see the complete path from when a user clicked a Meta ad to when they signed up or paid.
- Gaps in data flow: There was a disconnect between different systems. Data from Meta Ads, HubSpot CRM, and the client app did not flow together smoothly.
- Lack of real-time insights: The client did not have live dashboards to see daily active users (DAUs), feature engagement, or where users dropped off in the funnel.
The Solution: A Powerful, End-to-End Analytics and Attribution System
Product Siddha stepped in to build a complete solution that connected every step of the user journey and brought all the data together. Here’s how the solution worked:- Amplitude Implementation from Scratch They set up Amplitude, a top product analytics tool, from the ground up. This tool was used to map how users interacted with various features on the platform. By tracking every action from sign up to subscription, the system provided clear insights into activation, retention, and conversion.
- Seamless Data Flow with Custom API Integration The team created a custom API solution that tied together different systems. Data from Meta ads, Hubspot and client’s application was smoothly connected with Amplitude, without any instance of duplicate user profiles. This seamless data flow allowed the company to track the entire customer journey. Every ad click, trial signup, and subscription was now linked in one complete picture.
- Live Dashboards for Real-Time Insights
Live dashboards were set up to show key performance metrics. These dashboards displayed:
- Daily Active Users (DAUs)
- The split between trial users and paid subscribers
- Engagement with platform features
- Drop-off points along the user journey
- Insight-Led Growth and Campaign Optimization The product analytics solution helped the client identify the top behaviors among their user base. They found the top five actions that led to higher conversion rates. With this insight, the company was able to optimize their marketing campaigns and product features to boost growth. It was no longer guesswork; it was data-driven decision-making.
The Outcome: Full-Funnel Visibility and Measurable Growth
After implementing Product Siddha’s end-to-end analytics solution, the client achieved significant results across key business metrics:- 92% of user behavior tracked: The analytics setup provided visibility into nearly all meaningful user actions, helping the team pinpoint exactly how users activated, engaged, and converted.
- 30% increase in paid conversions: By identifying the top five behaviors that led to subscriptions, the team improved onboarding and feature usage, resulting in a measurable boost in paid sign-ups.
- 18% higher retention rate: With clearer insight into feature engagement, the platform optimized product experiences that encouraged users to stick around longer.
- 35% improvement in marketing ROI: Connecting Meta Ads to HubSpot and Amplitude allowed precise attribution, helping the team focus spend on high-performing campaigns.
- 3x faster decision-making: Live dashboards enabled leadership and marketing teams to react in real time to user trends and campaign results—reducing decision cycles from days to hours.
- 40% growth in active user base (QoQ): With better data and continuous optimization, the company scaled its coaching user base and expanded its reach more efficiently.
