Product Management for UAE’s First Lifestyle Services Marketplace
| Client | Pointy – A SaaS Platform for Salons & Gyms |
| Service Provider | Product Siddha |
| Industry | Health, Fitness & Beauty Tech |
| Service | Full-Cycle Product Management |
The Problem: Building a New Marketplace from Scratch
A startup called Pointy wanted to build a first-of-its-kind marketplace in the UAE for fitness and beauty services. The goal was to create a platform where users could easily find salons, spas, and gyms in their area – and where vendors could showcase and manage their services online.
But the challenges were big:
- There were no similar platforms in the UAE market to learn from.
- Pointy needed to build three different products at the same time:
- A vendor website for business sign-ups
- A B2C mobile app for users to explore and book services
- An AI-powered co-pilot that helped users with fitness and beauty goals
- They needed a product management partner who could lead from idea to execution, fast.
The Solution: End-to-End Product Management by Product Siddha
Product Siddha became the full product management partner for Pointy, owning the process from start to finish.- Led Technical Strategy & Product Roadmap Product Siddha worked closely with the founders to define a clear product vision, roadmap, and go-to-market strategy. They made sure every team, from developers to designers, was aligned on goals and timelines.
- Built 3 Core Products in Sync
- Vendor Website: Made it easy for salon and gym owners to join, upload their info, and manage bookings.
- B2C App: Designed for users to search, filter, and book services quickly. It focused on great UX and mobile-first design.
- AI Co-Pilot: A new tool that acted like a smart guide—helping users with recommendations on fitness and beauty routines. It was the first of its kind in the region.
- Achieved Early Market Validation Within just one month of launching, the platform had already signed up 5 active salons. This early traction showed that there was strong demand in the market. It gave the startup proof that their idea worked—and gave investors confidence too.
The Outcome: A Solid Start for a Big Vision
With Product Siddha as their PM partner, Pointy was able to:- Launch faster by aligning teams and focusing on MVP features
- Get real user feedback early to shape future updates
- Create a complete digital ecosystem with vendor tools, customer app, and AI innovation
- Validate product-market fit by securing salon sign-ups and building initial brand trust
