Product Management for UAE’s First Lifestyle Services Marketplace

Client	Pointy – A SaaS Platform for Salons & Gyms
Service Provider	Product Siddha
Industry	Health, Fitness & Beauty Tech
Service	Full-Cycle Product Management

The Problem: Building a New Marketplace from Scratch

A startup called Pointy wanted to build a first-of-its-kind marketplace in the UAE for fitness and beauty services. The goal was to create a platform where users could easily find salons, spas, and gyms in their area – and where vendors could showcase and manage their services online. But the challenges were big:

• There were no similar platforms in the UAE market to learn from.
• Pointy needed to build three different products at the same time:
  1. A vendor website for business sign-ups
  2. A B2C mobile app for users to explore and book services
  3. An AI-powered co-pilot that helped users with fitness and beauty goals
• They needed a product management partner who could lead from idea to execution, fast.

The Solution: End-to-End Product Management by Product Siddha

Product Siddha became the full product management partner for Pointy, owning the process from start to finish.

1. Led Technical Strategy & Product Roadmap Product Siddha worked closely with the founders to define a clear product vision, roadmap, and go-to-market strategy. They made sure every team, from developers to designers, was aligned on goals and timelines.
2. Built 3 Core Products in Sync
   • Vendor Website: Made it easy for salon and gym owners to join, upload their info, and manage bookings.
   • B2C App: Designed for users to search, filter, and book services quickly. It focused on great UX and mobile-first design.
   • AI Co-Pilot: A new tool that acted like a smart guide—helping users with recommendations on fitness and beauty routines. It was the first of its kind in the region.
3. Achieved Early Market Validation Within just one month of launching, the platform had already signed up 5 active salons. This early traction showed that there was strong demand in the market. It gave the startup proof that their idea worked—and gave investors confidence too.

The Outcome: A Solid Start for a Big Vision

With Product Siddha as their PM partner, Pointy was able to:

• Launch faster by aligning teams and focusing on MVP features
• Get real user feedback early to shape future updates
• Create a complete digital ecosystem with vendor tools, customer app, and AI innovation
• Validate product-market fit by securing salon sign-ups and building initial brand trust

The foundation built during this phase set the stage for future growth, funding, and expansion in the UAE’s wellness and beauty tech space.

Conclusion: Product Management That Turns Vision into Real-World Traction

By guiding product development from idea to early market success, Product Siddha helped Pointy build a strong launchpad for its lifestyle services platform. With smart strategy, fast execution, and a user-first mindset, Product Siddha proves that the right product management partner can make all the difference.